Built on the foundational belief of doing great work.
NorCal Remodeling Group is now True North. We’re always evolving as a company, and to reflect our recent expansion to Southern California and beyond, we’ve decided to do what we do best: give ourselves a renovation.
The name “True North” encapsulates our steadfast devotion to our guiding values and principles–starting with the fact that customers like you are our number one priority.
While we may have a new name and look, you can trust that one thing will always remain the same: our dedication to excellent craftsmanship, service, and care for homeowners. That’s the True North promise.
Our story
True North Kitchen & Bath began as a friendship between Jonathan Moore and Steven Molof. After years as roommates and coworkers, we pursued independent ventures, but we always held true to our shared values of authenticity and integrity. In 2018, we reunited to form True North Kitchen & Bath (formerly NorCal Remodeling Group) with the goal of elevating home remodeling in California while treating customers like family.
What began as a specialized bathroom remodeling company in Northern California has now grown to include kitchen remodeling across the state–a natural evolution driven by our dedication to transforming average, outdated rooms into extraordinary, custom-designed spaces.
Our true north
At True North Kitchen & Bath, we don’t just remodel homes–we create experiences. Our mission is simple: to remodel homes with unparalleled care and a seamless process from start to finish.
As we grow and expand, our new name–True North–acts as both a beacon for greatness and a constant reminder of what got us here. It’s a reminder to stay true to the core values and purpose that have enabled our growth, our success, and our culture founded on respect and humanity. We’re driven by great people, for great people.